Diversification and innovative behavior of canned food export surge

Canned iron has always been an important export. Our products sell well in developed countries. In the era of rapidly changing technology and the faster and faster transformation of science and technology into real productivity. Whether it is any professional skill, the key to grasping the commanding height of the economy lies in winning or losing, or even survival. The career of canned food is an important breakthrough in the process of reform. How to improve the nutrition of canned products and enhance the market competitiveness according to the market demand, the development of new packaging, new taste and new products is particularly important. It will not only help to enhance the competitiveness of enterprises and improve efficiency, but also improve the level of the whole industry and promote sustainable, professional, healthy and rapid development.

Reform and innovation have broken through to a new career for canning. In addition, although canning in China has made a great career, from the point of human cost, at 80 and 90, after they spent a new mainstream shopping list, canned food has been on the list of qualifying. As long as it is canned fruit and hot pot, it can be used for simple food types also has a slight advantage. Perhaps not by upgrading packaging and taste to please the new mainstream, these costs, and canned food enterprises ignore the problem. And canned career, all marketing is still lack of strong publicity. Most brands of canned food are just displayed on the shelf, waiting for consumers to be forced to buy. As long as we strengthen marketing, canned food may have to break through the current situation to further improve.

Years of experience in traditional food baptism often has a certain cultural precipitation and carries the complex of countless people. With the changes of the times, the cost of modern newborn food market with the increasing needs of consumers for safety, nutrition, flavor and convenience has occupied a place, and traditional food has a direct or indirect impact.

Persist in seeking the driving force for innovation

In this case, many traditional food careers are faced with how to survive and win new problems, such as behavior. In recent years, the reform and innovation of canning industry has completed gorgeous transformation through continuous technology R & D, transformation and diversified positioning of marketing.

As a traditional iron can for a long time, professional professional associations and enterprises specializing in the operation of traditional products and the attention of cans should open up new fields, further strengthen, improve skills, various barriers, safety, hygiene, convenient use of packaging materials, and the emergence of packaging materials, so that more canned foods, wider fields and a wide range of cans should further emancipate their minds, With traditional, new ideas and big concepts, we will further expand the field from canned food to meet the diversified needs of food, beverage, leisure and gift markets, give full play to China's catering culture and cooking skills and advantages, strengthen the development of new products and broaden the space of professional ethics, so as to promote a wider coverage, Closer to the behavior of the modern canning industry.

Canning profession is facing two markets. Facing the gradual weakening of traditional comparative advantages and the advantages of technology and capital intensive development, countries with low labor cost are facing the challenge of catching up. Canning should vigorously promote progressive vocational skills, accelerate structural adjustment, strive to remain invincible in international and domestic market competition and create new competitive advantages.

Canned food and other traditional foods have lost all the operation modes of thought, which are too conservative in marketing and product innovation, resulting in some bottlenecks. Until recent years, the leaders of China canning industry association and the leaders who promote the cause have promised to improve the service concept from the product concept, which has been recognized by consumers, which has also laid a solid foundation for future behavior. Especially in the influence of channels, how to effectively use the advantages of standardized can industry constitutes the level of channel relations, and it is very important to complete channel innovation. As long as a multi-level and multi-channel distribution system is formed to finalize the cost to the greatest extent.

In brand communication, canned food group, the key to making effective use of functions for accurate communication is to deepen the interaction with consumers, let canned food continue to expand the surface of communication, and finally enter the mainstream consumer market. Blindly waiting for consumers to find and be forced to buy by themselves. No interactive marketing communication will exacerbate the marginalization of cans.

Diversified careers are more powerful positions to make cans. Canned food combines delicious and popular traditional theories to meet modern needs, meet the market positioning line, and will be completed through excellent economic efficiency. In the future, canned food will complete catering technology, beverage technology and leisure gifts, spend the mainstream market prospect integration, guide well, and spend the national scientific concept.